Writing:

  • Ghost authoring
  • Feature articles
  • Case studies
  • Corporate profiles
  • White papers

Public Relations for Healthcare and
Public Relations for Physicians:

  • Press releases
  • Media advisories
  • Media pitch letters
  • Media outreach

The Story Behind By McCormack Public Relations

By McCormack Public Relations operates on a simple assumption: Bringing the right skills and experience to the table makes it possible for us to get the most—and the best—media placements for our clients.

It’s a philosophy that has guided our "virtual" agency since it was founded in 2003.

Here’s how the idea took hold: After more than a dozen years as a health care reporter and three years working as an account executive for a large PR firm, I decided that I had the skills and experience that many organizations truly need.

First off, being a "dyed-in-the-wool" journalist, I noticed that I was able to quickly and effectively do two things: Catch the attention of newspaper reporters, magazine editors and TV producers—and then quickly deliver the articles or interviews that truly make clients shine. In essence, I found that I was able to help health care companies get the media placements they need—without a lot of unnecessary wheel spinning.

Second, because of my specialization in health care, I realized that I could help health care companies identify and broadcast messages that truly resonate with decision-makers in the industry. Instead of spending lots of time trying to learn the ins-and-outs of various clients’ businesses, I can jump right in and get immediate results.

It’s this "just the right skills, experience and knowledge" philosophy that has guided the growth of By McCormack Public Relations over the past several years. The end result? Instead of branching out in all kinds of directions, I tap my media experience and health care knowledge as well as the talents of other like-minded health care media professionals to create effective public relations teams that help clients get what they bargained for: Lots of meaningful media placements.

John McCormack, Principal
By McCormack Public Relations

Want to find out what By McCormack Public Relations can do for you?
Contact us at info@bymccormack.com or 708-447-4491.