By McCormack Offers PR 4 HCIT

Posted by on February 5, 2012 in Blog | 2 comments

By McCormack Offers PR 4 HCIT

Public Relations Services Designed Specifically for Healthcare Information Technology Companies

By McCormack Public Relations is now offering PR 4 HCIT, a communications program specifically designed to serve healthcare information technology companies.
“Name recognition, thought leadership and brand differentiation are more important than ever before as healthcare information technology companies strive to take advantage of the opportunities presented by the government’s American Recovery and Reinvestment Act. To be successful, though, healthcare information technology companies need to draw on the expertise of communications professionals who truly understand this complicated industry,” says John McCormack, principal of By McCormack Public Relations and a communications professional who has focused on healthcare and information technology for more than 15 years.
The following four attributes distinguish By McCormack’s PR 4 HCIT from other public relations services:
Specialization. PR 4 HCITfocuses exclusively on healthcare information technology, resulting in a deep understanding of complex industry issues. Because of this niche focus, PR 4 HCITgoes beyond merely supporting communications efforts – and actually provides strategic direction to public relations initiatives. In addition, the focus on healthcare IT has resulted in strong relationships with the healthcare reporters and editors who cover the industry.
“With our agency, there is no need to get us up to speed. For example, we not only know what acronyms such as HIPAA, HIMSS and HITECH mean, we know why they are important. We also closely monitor all of the healthcare industry publications, making it possible to get the placements that our clients need,” McCormack says.
Storytelling. Writing sits at the core of all PR 4 HCITservices. Not just everyday writing—but good, compelling prose.  “At By McCormack Public Relations, we’re real writers. We live to tell stories. Good ones. And, while we think it’s important to try all kinds of marketing tactics, we think good public relations boils down to one thing: Good writing. And, that’s what we provide to our clients over and over again,” McCormack says.
Significance. Public relations can be a powerful tool, if used right.  By McCormack’s PR 4 HCITworks closely with clients to make sure media initiatives and communications programs are tied to specific company goals.  “We don’t necessarily believe in the ‘All PR is good PR’ adage. Instead, we like to develop programs that result in meaningful results. That is, we work to raise name recognition, promote thought leadership – and truly influence your company’s bottom-line results,” McCormack says.
Senior Level Talent. Staffed by experienced professionals, PR 4 HCITalways provides clients with high quality work. “We don’t contract with companies and then pass the actual work off to junior level professionals. Instead, our senior level professionals stay involved with clients for the long haul – and that translates into high quality services,” McCormack says.
By McCormack Public Relations has successfully developed and implemented public relations and marketing communications programs for a wide variety of healthcare information technology companies, from start-ups to Fortune 100 organizations.
For more information on By McCormack’s PR 4 HCITservices, contact John McCormack at 708-447-4491.

Posted on by John McCormack


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