Posts made in April, 2012

Stories: Good for Bedtime — Better for Business

Posted by on April 18, 2012 in Blog | 0 comments

A survey from the Content Marketing Institute confirms what we’ve been trumpeting for a quite a while: The fact that there is nothing like a good story.  According to the survey of 389 marketing decision-makers, companies are looking for engaging and creative storytelling along with professional level writing when they contract with an outsourcing partner for content development. At By McCormack Public Relations, we believe strongly in the power of a good tale. (No, we’ don’t strum guitars and tell fables at children’s parties. But you might find us reveling in literary fiction and...

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Seven Simple Rules for Writing an Effective Whitepaper

Posted by on April 12, 2012 in Blog | 0 comments

“Let’s just write a whitepaper.” It’s a common impulse for company executives and marketing professionals when they simply can’t figure out what’s needed in their marketing communications mix. But using an ambiguously conceived whitepaper as a last resort or a catch-all for that information that simply won’t fit in your brochures or press releases is not a good idea. Alternatively, whitepapers can be an effective component of your organization’s marketing efforts if they, in fact, do what they are supposed to do: Establish your organization or a...

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Schuerenberg Brings Healthcare IT Writing Experience to By McCormack Public Relations

Posted by on April 11, 2012 in Blog | 0 comments

(April 11, Riverside, Ill.) — Beckie Schuerenberg, a veteran healthcare information technology writer and editor with more than 15 years of experience, has joined By McCormack Public Relations. Schuerenberg will leverage her journalism know-how and healthcare IT knowledge to create engaging, credible content for healthcare IT clients. “As By McCormack Public Relations continues to serve the needs of healthcare IT companies, we are seeing a greater need to develop content that truly resonates with decision-makers,” says John McCormack, Principal. “Beckie is uniquely qualified to...

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