Tips from Some Famous Writers

Posted by on October 4, 2012 in Blog | 0 comments

Great storytelling is great storytelling – whether you’re writing the next great American novel or healthcare IT marketing copy. So, when I am looking for some inspiration or guidance, I often turn to famous authors. Here are a few of my favorite tips:

  • “If it sounds like writing, I rewrite it.” – Elmore Leonard
  • “I always pretend that I am sitting across from somebody. I’m telling them a story, and I don’t want them to get up until it’s finished.”  – James Patterson
  • “If you want to be a writer you must do two things above all others: read a lot and write a lot.” – Stephen King
  • “Editing is as important as the writing. I believe more in the scissors than I do in the pencil.” – Truman Capote
  • “If I waited for perfection, I would never write a word.” – Margaret Atwood

To learn more about how these tips can be applied to HIT communications, check out our whitepaper, Reader Engagement: What Content Marketers Can Learn from Great Authors, Journalists and Scholars. To receive a copy, send an e-mail to john@bymccormack.com

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