Team Bios

John McCormack is an experienced strategic communications professional with significant health care industry experience. After nearly a dozen years as a health care journalist at magazines such as McKnight’s Long-Term Care News, Hospitals & Health Networks and Health Data Management, McCormack decided to put his journalistic skills to work for various health care clients.

As a professional writer—who has been published in a variety of consumer and trade publications—McCormack has the communication skills that many organizations truly need. Plus, he has the inside track on working the "media machine." It’s a combination that has resulted in significant media exposure in a wide variety of national, regional and local consumer and trade publications.

As a public relations professional, McCormack has devised and implemented successful media relations campaigns and produced high-quality communications materials for a number of health care clients including: American Medical Association, Awarix, Cardinal Health Care, CareVoyant, Edward Hospital, InformMed, Joint Commission on Accreditation of Healthcare Organizations, NeedMyDoctor, Prime Clinical Systems, Purkinje, Radiological Society of North America and Roche Pharmaceuticals.

Deborah Linton brings more than 15 years of media relations experience to the table. As a communications professional, Linton has lead the development and execution of successful media and marketing campaigns for health care providers such as Edward Hospital and MacNeal Health Network. Linton has achieved significant media placement results for clients such as Heller Financial, GE-Healthcare and Roche Pharmaceuticals. In addition to working with trade and business media, Linton has substantial experience with consumer media, having secured and coordinated media opportunities with outlets such as The Oprah Winfrey Show, Good Morning America and The Today Show.

Linton has successfully orchestrated major media events such as the opening of the Edward Heart Hospital, Plainfield medical office building groundbreaking, Horton quintuplets, Magnet award, AED event, colonoscopy procedure and other health-related events. She has also delivered artisan tours and gathered media for international bowling tournaments throughout the United States. Plus, she has developed and pitched story ideas for media for placement such as gestational surrogacy/IVF, spinal fusion, animal-assisted therapy and mental health topics.