Healthcare Media Relations

Healthcare media relations is arguably the most effective way that information technolgoy companies and provider organizaitons can create awareness and establish crediblity.  For information technology companies, our healthcare media relations programs routniely produce high profile article and interview placements in the industry's key publications (i.e. Health Data Management, HealthLeaders, Modern Healthcare -- and many, many more).  For healthcare providers, our healthcare media relations initiatives garner placements with local, regional and national consumer and business media outlets.

Media Audit
Through in-depth publication research and one-to-one interviews with editors, we’ll come up with an analysis of the target publications that really matter to your organization along with a list of relevant media opportunities. Then, we will develop winning media angles that will pique the interest of key reporters and editors – and garner the media placements that will get you the attention you need.  Because we routinely work with the healthcare press, we know what plays—and how to play it.  So, we can come up with the most winning of media plans.

Distribution & On-Going Media Outreach
As companies move forward with media campaigns, there is a need to keep in constant contact with reporters: distribute press releases, develop databases, pitch article ideas and check on upcoming features.  We have the experience and know-how to keep your media programs on track. Plus, we can also leverage our relationships with healthcare reporters and editors to get the most—and the best—media placements for your company.

By-lined Articles
Companies frequently need to develop well-written articles to run in trade magazines, in-house publications or newsletters.  Armed with years of journalistic experience as well as a thorough knowledge of healthcare information technology and heatlhcare provider issues, we have the ability to gather, analyze and present the information in a concise and compelling fashion. In addition, however, we can subtly weave your company's marketing messages into any article.

Press Releases
Press releases are used to get your organization's latest news in front of reporters and editors.  Although straightforward on the surface, there's a real art to successful press release writing. Our press release service gives journalists what they want (short, simple informational releases) while at the same time providing healthcare information technology companies and provider organizations with press releases that carry the marketing messages that will eventually sell their products and services.

Pitch Letters
Pitch letters are used to pique reporters' interest in your company's story.  Typically, pitch letters are developed to gain article placements and/or interview opportunities.  These letters are often “customized” to appeal to specific publications.  We take pride in writing the pitches that result in the media placements that you need.

For a free assessment of your healthcare media relations strategy, call John McCormack at 708-447-4491.

 

"Easy reading is damn hard writing." -- Nathaniel Hawthorne

"Writing is easy. All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead."  -- Gene Fowler

Writing is hard work. But we revel in the challenge (so you don't have to). Interested in learning how our writing and media relations services can help your organization?

Call John McCormack at 708-447-4491

Want to gain valuable insight into healthcare writing and media relations?   Sign up to receive By McCormack's monthly e-newsletter.  It's full of tips and advice on how you can develop and execute successful writing and media relations programs for your organization.


.