Healthcare Writing 

Healthcare writing, for many people, is brutal.  As a result, many healthcare information technology companies and provider organizations put together great marketing and public relations game plans but drop the ball when it comes time for the actual healthcare writing. Fortunately, we live for the healthcare writing challenge here at By McCormack Public Relations. As a matter of fact, the written word is our greatest passion.

Our healthcare writing services are available as part of a complete public relations program or on a per-project basis. Discover how our healthcare writing expertise help your public relations initiatives succeed.

Healthcare Writing: Advertorials

An advertorial is a paid advertisement that mirrors the editorial content of a publication. Advertorials are successful because people generally give more credibility to editorial content than advertisements. By presenting an advertisement in an “editorial” format, companies can encourage more buy-in and, at the same time, present a more detailed message to potential buyers.

Healthcare Writing: Articles

Companies frequently need to develop well-written articles to run in trade magazines, in-house publications or newsletters.  Armed with years of journalistic experience as well as a thorough knowledge of healthcare information technology, we have the ability to gather, analyze and present the information in a concise and compelling fashion. In addition, however, we can subtly weave your company's marketing messages into any article.

Healthcare Writing: Case Studies

There's nothing more powerful than a customer testimonial. With our writing expertise, however, we can turn a positive customer experience into a compelling story that truly resonates with key decision-makers.

Healthcare Writing: Press Releases

Press releases are used to get your company's latest news in front of reporters and editors.  Although straightforward on the surface, there's a real art to successful press release writing. Our press release service gives journalists what they want (short, simple informational releases) while at the same time providing healthcare information technology companies and providers with press releases that carry the marketing messages that will eventually sell their products and services.

Healthcare Writing: Pitch Letters

Pitch letters are used to pique reporters' interest in your company's story.  Typically, pitch letters are developed to gain article placements and/or interview opportunities.  These letters are often “customized” to appeal to specific publications.  We take pride in writing the pitches that result in the media placements that you need.

Healthcare Writing: Whitepapers

Whitepapers are used to establish your company's expertise in a certain area or to position your executives as thought leaders. Typically, whitepapers are multi-page documents that present a company's or an executive's thoughts on critical industry issues. With our combination of healthcare information technology industry knowledge, research skills and advanced storytelling capabilities, we can develop whitepapers that truly position your company and executives as leading authorities in the healthcare information technology industry.

To learn more about our healthcare writing services, contact John McCormack at 708-447-4491.