By McCormack Public Relations and MAK Consulting Team Up

Thu, 28 Jan 2010 10:06:26 -0600

By McCormack Public Relations and MAK Consulting Offer Integrated Writing, Media Relations, Web Site Design and Search Engine Optimization Services

(Riverside, Ill., and Elk Grove Village, Ill.– January 28, 2010) -- By McCormack Public Relations and MAK Consulting have teamed up to offer integrated writing, media relations, web site design and search engine optimization services that enable healthcare organizations to “have their cake and eat it too.”

“Healthcare is truly unique – and, therefore, organizations require specialized communications expertise. At the same time, healthcare organizations have all of the same broad marketing needs as other companies. So, they often struggle to find marketing agencies or professionals who truly understand all of the industry’s quirks while still providing a full gamut of services,” says John McCormack, principal of By McCormack Public Relations. “Our alliance with MAK Consulting, however, enables us to continue to offer highly specialized healthcare writing and media relations services while also bringing a highly trusted web site design and search engine optimization resource to the mix.”

Healthcare writing, media relations, web site design and search engine optimization are especially challenging activities for organizations that cannot devote staff members to these functions. Making matters worse: Not just any marketing communications agency can get the work done. However, through the By McCormack Public Relations and MAK Consulting alliance, healthcare information technology companies, hospitals and physicians practices can access a broad array of services, all backed by the healthcare industry expertise needed to ensure success.

By McCormack Public Relations offers healthcare writing and healthcare media relations programs via its two main service offerings: PR 4 HCIT, a public relations program designed specifically for healthcare information technology companies, and PR Remedy, a turn-key communications program designed for hospitals and physician practices. Through both of these innovative programs, healthcare organizations tap into top-notch writing and effective media relations services – and, most importantly, in-depth industry knowledge gained through more than 20 years of healthcare communications experience.

In addition, By McCormack Public Relations will work with MAK Consulting to provide web site design and search engine optimization services that truly resonate with key decision-makers in the healthcare industry. MAK Consulting is Chicago's premier website design and search engine optimization company, having produced successful online marketing programs for a variety of large and small businesses.

“We understand what it takes to successfully build an online marketing program,” says Matt Kush, CEO of MAK Consulting. “By working closely with By McCormack Public Relations, we will be able to uniquely tailor our specialized services to healthcare industry clients.”

About By McCormack Public Relations
By McCormack Public Relations has successfully developed and implemented public relations programs for a wide variety of healthcare information technology companies, from start-ups to Fortune 100 companies, as well as for an array of provider organizations, from small group practices to large multi-facility health systems. Founded by a healthcare journalist, the virtual agency produces all of the communications materials that organizations need such as case studies, press releases and whitepapers. The agency’s media relations programs have resulted in prominent placements in key healthcare industry and business magazines—and have garnered attention in a variety of consumer media outlets from local weekly newspapers to nationally syndicated talk shows. For more information, go to: http://www.bymccormack.com.

About MAK Consulting
MAK Consulting is a premier Website Design/SEO Services/SEM Management company that serves a variety of businesses from large corporations to mid-sized companies to entrepreneurial start-ups. The online marketing consultancy helps companies experience significant growth by implementing strategic online marketing programs that include high quality web site design, SEO search engine and e-mail marketing services. For more than 11 years, MAK Consulting has surpassed expectations by providing “what it takes” to leverage the power of the Internet and ultimately increase sales. For more information, go to: http://www.makconsultinginc.com. .

Contacts:
John McCormack
By McCormack Public Relations
708-447-4491
john@bymccormack.com

Matthew Kush
MAK Consulting
224-210-4629
matt@makconsultinginc.com

By McCormack Offers PR 4 HCIT

Thu, 02 Apr 2009 19:20:10 -0500

Public Relations Services Designed Specifically for Healthcare Information Technology Companies

By McCormack Public Relations is now offering PR 4 HCIT, a communications program specifically designed to serve healthcare information technology companies.
      "Name recognition, thought leadership and brand differentiation are more important than ever before as healthcare information technology companies strive to take advantage of the opportunities presented by the government’s American Recovery and Reinvestment Act. To be successful, though, healthcare information technology companies need to draw on the expertise of communications professionals who truly understand this complicated industry,” says John McCormack, principal of By McCormack Public Relations and a communications professional who has focused on healthcare and information technology for more than 15 years.
     The following four attributes distinguish By McCormack’s PR 4 HCIT from other public relations services:
     Specialization. PR 4 HCITfocuses exclusively on healthcare information technology, resulting in a deep understanding of complex industry issues. Because of this niche focus, PR 4 HCITgoes beyond merely supporting communications efforts – and actually provides strategic direction to public relations initiatives. In addition, the focus on healthcare IT has resulted in strong relationships with the healthcare reporters and editors who cover the industry.
      "With our agency, there is no need to get us up to speed. For example, we not only know what acronyms such as HIPAA, HIMSS and HITECH mean, we know why they are important. We also closely monitor all of the healthcare industry publications, making it possible to get the placements that our clients need," McCormack says.
     Storytelling. Writing sits at the core of all PR 4 HCITservices. Not just everyday writing—but good, compelling prose. “At By McCormack Public Relations, we’re real writers. We live to tell stories. Good ones. And, while we think it’s important to try all kinds of marketing tactics, we think good public relations boils down to one thing: Good writing. And, that’s what we provide to our clients over and over again,” McCormack says.
     Significance. Public relations can be a powerful tool, if used right. By McCormack’s PR 4 HCITworks closely with clients to make sure media initiatives and communications programs are tied to specific company goals. “We don’t necessarily believe in the ‘All PR is good PR’ adage. Instead, we like to develop programs that result in meaningful results. That is, we work to raise name recognition, promote thought leadership – and truly influence your company’s bottom-line results,” McCormack says.
     Senior Level Talent. Staffed by experienced professionals, PR 4 HCITalways provides clients with high quality work. “We don’t contract with companies and then pass the actual work off to junior level professionals. Instead, our senior level professionals stay involved with clients for the long haul – and that translates into high quality services,” McCormack says.
     By McCormack Public Relations has successfully developed and implemented public relations and marketing communications programs for a wide variety of healthcare information technology companies, from start-ups to Fortune 100 organizations.
     For more information on By McCormack's PR 4 HCITservices, contact John McCormack at 708-447-4491.

McCormack Public Relations News

By McCormack Public Relations and MAK Consulting Team Up

By McCormack Public Relations and MAK Consulting Offer Integrated Writing, Media Relations, Web Site Design and Search Engine Optimization Services

By McCormack Offers PR 4 HCIT

Public Relations Services Designed Specifically for Healthcare Information Technology Companies