Public Relations for Health Care Companies

At By McCormack Public Relations, we concentrate on doing what we do best: Developing and implementing media and communications programs for health care companies—hospitals, health care information technology companies, health care management firms and others.

Here are some of the specific services that we can offer to your company:

Competitive Market Analysis/Brand Positioning

What makes your company stand out from the pack? Through extensive research, we can help you identify the unique attributes of your company and product. From there, we will translate these attributes into key brand messages that can be carried across all of your marketing efforts--from press releases to brochures to face-to-face sales presentations.

Media Audit

Through thorough publication research and one-to-one interviews with editors, we’ll come up with an analysis of the target publications that really matter to your organization along with a list of relevant media opportunities. Then, we will come up with winning media angles that will pique the interest of key reporters and editors.  

Writing Services

We can draw upon our journalistic backgrounds to craft compelling stories about your company. We’ve worked with many executives and product users to produce valuable by-lined articles for publication in top business and health care magazines.

Press Release Services

Via interviews with top executives and customers, we will develop press releases that truly resonate with reporters. The releases will then be distributed to reporters en masse via a news distribution service--and by e-mail, fax or U.S. mail to select, targeted reporters.

Media Campaign Implementation

Running a media campaign is labor intensive. You can choose to let the By McCormack Public Relations team do the research, craft the pitches and make the calls while you simply sit back and watch the clips come in! Or, we can do all the up-front work and offer our guidance as you implement the program in-house.