Provider Organizations: Discover Public Relations Success with By McCormack's PR Remedy

Provider organizations such as physician practices and hospitals need public relations services designed exclusively to meet their unique goals:  Are you looking for a way to draw attention to your physician practice or hospital? Do you want to add more patients to your roster? And, do you want to get the attention you deserve quickly and cost effectively? By McCormack Public Relations can help. Instead of writing a big check to contract with a large PR agency or spending your valuable time trying to work with the media, we offer PR Remedy, a customizable public relations start-up program designed exclusively for physician practices and hospitals. With PR Remedy, you can have your name and services highlighted in local, regional and even national media outlets quickly and cost effectively.

Why Public Relations?
Public relations is an often overlooked--yet extremely effective way--for hospitals and physician practices to market their services. Public relations leverages editorial coverage in newspapers, magazines, radio and television to highlight a physician or a practice’s services. Essentially, public relations promotes a provider organization by taking information that consumers need and presenting the information in the form of actual media stories.

The beauty of public relations lies in the fact that it supplies what other marketing and advertising vehicles can’t: third party endorsement. Reporters, editors and producers take it upon themselves to provide trustworthy, reliable information to their audiences. As a result, you get instant credibility – instead of the suspicion that often is linked to paid promotions.

Why PR Remedy?
PR Remedy offers your provider organization a customizable, affordable public relations services including:

• Press release development
• Educational column content creation
• Pitch letter writing and distribution
• Media database development and maintenance
• Media outreach
• Media coaching
• Ghost-authoring of feature articles, case studies and opinion pieces

Here’s a brief look at how some of our healthcare provider organization clients have benefited from these services:

• A fertility clinic was featured on a major regional TV news program as the result of a pitch letter and subsequent media outreach.
• A primary care practice raised community awareness by placing multiple educational columns on common health issues in the local weekly newspaper.
• A hospital used a press release to secure coverage of the opening of a new emergency department in local and regional newspapers, health care trade magazines and on TV news shows.
• A mental health clinic utilized a media advisory to place a by-lined article on clinical depression in a regional parenting magazine.

After an initial consultation, we will work with your hospital or physician practice to choose the services that you need to meet your media needs. If you want a complete “soup-to-nuts” program, we will come through. If you just want to promote a new service with a press release, we can help with that as well.

Best of all, because we specialize in providing these services to provider organizations, we can leverage our experience and deliver media results quickly and cost efficiently. We know what works for physician practices and hospitals and what doesn’t. So, you don’t have to waste time and money trying to figure out how to get your name in print.