Healthcare Public Relations Case Studies

Awarix

Challenge: Awarix introduced a groundbreaking information technology that promises to replace hospital whiteboards, while improving capacity, quality and safety. The start-up company not only needed to build name recognition but also needed to educate key decision-makers on the attributes of this technology.
Strategies: By McCormack Public Relations piqued media interest by identifying how the company was uniquely using emerging technologies such as RFID and global positioning systems to solve a number of challenges from capacity management to patient safety to nursing satisfaction.
Results: By McCormack Public Relations secured placements in a number of leading health care magazines such as Health Data Management, Health Care Informatics, Advance for Health Care Information Executives, Advance for Nurses, Facilities Management in Health Care, Nursing Management and many others.

CareVoyant (formerly InfoSys)

Challenge: The software developer needed to change the way decision-makers in the health care market thought about its products as the company's software morphed from simple transaction processing application to a complete business intelligence suite.
Strategies: By McCormack worked with company executives to change perceptions through thought leadership articles as well as case studies. To garner the attention of media, By McCormack tied CareVoyant messages into topical health care industry issues such as pay for performance and point-of-care decision-making.
Results: By McCormack secured case study and thought leadership articles in key health care trade publications such as McKnight's Long Term Care News, Nursing Homes Management and Success in Homecare.

NeedMyDoctor

Challenge: NeedMyDoctor, a start-up doctor-patient communications venture, needed to raise visibility to attract customers and investors.
Strategies: By McCormack presented company leaders as authorities on patient-doctor communication, not merely as a technical e-mail services experts. As such, the media angles resonated with a wide range of outlets from trade magazines to consumer print and broadcast outlets.
Results: Within a matter of weeks, By McCormack secured editorial opportunities with top health care trade magazines such as Health Data Management, Medical Group Management Association's Connexion, Group Practice Journal and Healthcare Informatics. In addition, By McCormack increased visibility through placements in consumer media-including a feature story that ran on the front page of the Chicago Tribune business section.