The Healthcare IT Storytelling Bureau

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Indian Proverb

The sentiment is one that is becoming increasingly apparent to anyone trying to market healthcare information technology products or services.

In fact, storytelling is taking center stage as content is becoming an increasingly important part of the marketing mix for business-to-business companies. Consider this: 74% of B2B marketers stepped up their content efforts in the last year, according to B2B Content Marketing; 2014 Benchmarks, Budgets, and Trends, a study produced by the Content Marketing Institute.

Producing this content, however, can pose challenges.  According to the report, 67% of companies cite a lack of time as a challenge while 47% struggle to create content that engages.

That’s where the Healthcare IT Storytelling Bureau comes in. As a group of professional writers with significant experience in the healthcare information technology industry, we have what it takes to tell your story effectively, efficiently – and most importantly engagingly.

Our Pedigree
Our writers are all professional storytellers with academic backgrounds in journalism, English and the like.  As such, we revel in the craft of writing.  It’s our passion, our why-we-wake-up-in-the-morning motivator – if you will.

Our HIT Publishing Record
We also specialize in healthcare information technology. In fact, we’ve written HIT articles for a wide array of publications including American Medical News, Health Data Management, Health Management Technology, Healthcare IT News, Hospitals & Health Networks, McKnight’s Long-Term Care News, Medical Office Insider, Patient Safety & Quality Healthcare, Physicians Practice – and many, many more.  In addition, we’ve created compelling content (brochures, case studies, whitepapers, etc.) for a variety of HIT vendors as well.

Our Process
What really separates the Healthcare IT Storytelling Bureau from other content development alternatives, however, is our process. We rely on tried-and-true publishing house editorial processes to create the best content for your organization.

All or our pieces are created by a writer; improved by an editor; and finally perfected by a proofreader. As such, you get the high quality that is associated with professional publishers. Relying on this division of labor also is highly cost efficient, as copy moves from professional to professional (avoiding the delays that sometimes occur when just one writer labors over a piece). Perhaps, best of all, the process makes it possible to create a large volume of copy in a short amount of time – all while keeping quality standards high.

Ready to start telling your company’s story?  We can help by developing the articles, blogs, case studies, press releases, whitepapers and more that will truly engage readers and prompt them to take action.  Contact John McCormack at 708-447-4491 or send an email to john@bymccormack.com to get started today.