Writing Services

When companies need the write stuff, who better to turn to than former journalists? With our experience, we can take virtually any assignment and make it a success. After all, journalists truly know how to investigate and analyze any topic--and how to write quickly and effectively.

As a result, we can take complex information and make it understandable. We can take mundane data and make it shine. We can take obscure messages and make them obvious.

Let us take your story and make it compelling.

Articles

Companies frequently need to develop well-written articles to run in trade magazines, in-house publications or newsletters.

Armed with years of journalistic experience, we have the ability to gather, analyze and present the information in a concise and compelling fashion. In addition, we can subtly weave your company's marketing messages into any article. We've successfully done so in articles that we have written on behalf of a variety of health care companies.

Press Releases

Press releases are used to get your company's latest news in front of reporters and editors.

Although straightforward on the surface, there's a real art to successful press release writing. Our press release service give journalists what they want (short, simple informational releases) while at the same time providing companies with press releases that carry the marketing messages that will eventually sell their products. It's a fine line but one that a former journalist with a bit of business acumen can handle.

White Papers

White papers are used to establish your company's expertise in a certain area or to position your executives as thought leaders.

Typically, white papers are multi-page documents that present a company's or an executive's thoughts on critical industry issues. Writing effective white papers requires a combination of extensive research and advanced storytelling. We've written successful white papers for a variety of companies from start-ups to Fortune 100 firms.

Advertorials

An advertorial is a paid advertisement that mirrors the editorial content of a publication. Advertorials are successful because people generally give more credibility to editorial content than advertisements. By presenting an advertisement in an "editorial" format, companies can encourage more buy-in and, at the same time, present a more detailed message to potential buyers.

Pitch Letters

Pitch letters are used to pique reporters' interest in your company's story.

Catching the attention of a reporter is a daunting task. Tapping our experience on the editorial side of this business, we know how to produce pitch letters that truly resonate with reporters.

Additional Services

  • Conference Programs
  • Newsletters
  • Training Materials
  • Branding Documents
  • Freelance Ghost Writer
  • Freelance Technical Writer
  • Freelance Magazine Writer
  • Company Backgrounders, Web-Site Copy, Brochures, Direct Mail